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The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new …

The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world.

ABOUT THE AUTHOR Rajesh Srivastava
Rajesh Srivastava Corporate Consultant, Mentor to start-Ups & Academic

Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.

Reproduced with permission from Founding Fuel Publishing Pvt Ltd (www.foundingfuel.com). These episodes are a part of a special weekly show 'The New Rules of Business', hosted by business strategist Rajesh Srivastava for Founding Fuel, a new generation digital media and learning platform for the entrepreneurial community. Rajesh has a related column with every episode, which can be accessed here.
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Course Currilcum

    • FFI1: Introducing The Host || Part 1 Details 00:00:00
    • FFI2: Introducing The New Rules of Business || Part 2 Details 00:00:00
    • FFE1: Turning Your Customers into Brand Advocates || Episode 1 Details 00:00:00
    • FFE2: The New Mantra of Consultative Selling || Episode 2 Details 00:00:00
    • FFE3: Enduring Rules Of Business Success || Episode 3 Details 00:00:00
    • FFE4: Why Inside-Out Thinking Creates Winners || Episode 4 Details 00:00:00
    • FFE5: Being A High Impact Leader || Episode 5 Details 00:00:00
    • FFE6: Igniting The Spark In Your Employees || Episode 6 Details 00:00:00
    • FFE7: Frame The Business Problem || Episode 7 Details 00:00:00
    • FFE8: Solving The Customer’s Problem Before It Occurs || Episode 8 Details 00:00:00
    • FFE9: Developing the Growth Hacking Mindset || Episode 9 Details 00:00:00
    • FFE10: How to Get Customers Own Your Brand || Episode 10 Details 00:00:00
    • FFE11: How Giving Your Business A New Twist Can Unlock Growth || Episode 11 Details 00:00:00
    • FFE12: Disrupt Or Destroy Your Own Business To Make It Stronger || Episode 12 Details 00:00:00
    • FFE13: Transform Your Workplace Into A Fun Place || Episode 13 Details 00:00:00
    • FFE14: Why You Should Sell Your Brand As An Experience? || Episode 14 Details 00:00:00
    • FFE15: How Zara, Sensodyne And Others Use Behavioural Science To Unlock Value || Episode 15 Details 00:00:00
    • FFE16: Why You Should Treat Your Employees As Well As Your Customers || Episode 16 Details 00:00:00
    • FFE17: How To Reduce Cost And Gain Competitive Advantage || Episode 17 Details 00:00:00
    • FFE18: Smart Strategies To Get Customers To Actively Seek Out Your Brand Communication || Episode 18 Details 00:00:00
    • FFE19: Wooing The Multi-Channel Shopper: How Traditional Retailers Can Compete With E-Tailers || Episode 19 Details 00:00:00
    • FFE20: A Brand Is Not Enough, Create A Cool Brand || Episode 20 Details 00:00:00
    • FFE21: Conscious Capitalism: How Social And Environmental Initiatives Improve Bottom Line || Episode 21 Details 00:00:00
    • FFE22: Reputation Management: What To Do When Your Brand Is Hit By A Scandal | Episode 22 Details 00:00:00
    • FFE23: The Changing Face of Competition || Episode 23 Details 00:00:00
    • FFE24: Improve Customer Satisfaction at Minimal Cost: Convert Customers Into ‘Employees’ || Episode 24 Details 00:00:00
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